Top 11 Techniques for Influencing Clients to Book Your Venue

Top 11 Techniques for Influencing Clients to Book Your Venue

Venue owners - Improve your venue bookings with these simple points

Top 11 Techniques for Influencing Clients to Book Your Venue

Clients need venues as do the venues need clients. But some venues are  unable to profit from the surging demand and need to focus on  techniques that can help them reach out to the right prospects. The blog highlights eleven ways to make your venue get more bookings.

A picture speaks a thousand words

  • The hospitality industry depends significantly on beautiful pictures and aesthetic appeal, so vivid imagery is the best way to impress clients and business partners.
  • Keep updating your images and stay current with emerging trends to improve your brand appeal and credibility.
  • Help your clients envision their event in your space: include photos of prior events after taking permission from clients.

Finding your niche

  • Where  niche means- a specialized segment of the market for a particular kind of product or service. This could be catering to a particular community, a specific budget, catering to a destination/bespoke wedding and more.
  • Adjust your marketing strategy to target specific customer groups.
  • And once you secure the loyalty of a particular segment you can contact previous customers and even offer them a discount on their total price if they book in advance.
  • Having repeat clients allows you to secure events faster and more consistently.

The Pachar group and Amaira hospitality have come together to curate a set of venues where standards are set high. Now listed with fabvenues, Aaram bagh, Pushkar is one such venue where the focus is on royal comfort and heritage. Such catering to a segment of tourists who crave such an exclusive combination will help business to market accordingly.

Respond quickly to inquiries.

  • Check your calendar ahead of time to see which days are available. Do not waste the time of the clients if you are pre- booked for those dates.
  • Prepare standard responses to the most common questions.
  • The faster you respond to a prospect's initial inquiry, the higher your booking rate. Promptness to queries reflects on your company ethos and services.

Clearly show your enthusiasm for their event.

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  • Be a patient listener and ask concrete questions to show your genuine interest in hosting the event.
  • “What steps from our side would help in making your event successful?”- Such to-the-point inquiries would make the clients believe in your intentions.

Personalize with video

  • A video that shows the floor plan and seating arrangements and
  • Walking through the property with an elaborate discussion on stage decoration, catering, and other aspects will demonstrate that you have considered how to carry out a shared vision.

Use surprises to charm your prospects.

  • Surprise your client, with a gift at the end of a conversation, negotiation, or presentation.
  • Make them feel special with a personal note saying thank you for considering your venue.

Include value-added benefits.

  • Change your packages based on client budget and gatherings.
  • Catering, music, flowers, and a bar will put you ahead of the competition. Make your event venue suitable for your attendees' requirements.
  • Think about non-monetary benefits and services to add value - like valet parking and late check-out.

Request the close

  • You must provide your customer with a timetable and make it easy for you and your customer to take decision.
  • If you are confident your venue matches the needs of your prospect, then don't hesitate in requesting a final deal.

Narrow down the options.

  • Where the prospect looks good, provide two options early in the process.
  • Such narrowing down of choices- “ we have a ballroom and a lawn. Both are equally good. Which one would you wish to choose for your event?”can result in quicker decisions.

The Ritz, an FNP venue, markets itself as a premium wedding venue. A one kilometre walk from the flat complex Ambience Caitriona would bring you the visually stunning banquet hall, The Ritz in Gurgaon. The rental has a permanent setup, but modifications in the theme decor involves some cost. The key highlight is the ceiling with magnificent installation and glittering chandeliers, providing a backdrop to the signature wedding. Emphasis on drapes, glittering walls and a couple of stage decorations creates a shimmering effect and transports the guests to a wonderland.

Transparency between you and your clients 

  • Understanding what your venue can and cannot offer, benefits for you and your clients. It sets reasonable expectations.
  • It is critical to proceed with a clear plan of action and clarity about pricing, availability, and capacity when you start the negotiations.
  •  it is far better to acknowledge if your venue does not meet the  requirements.
  •  Failure to deliver can be problematic. There can be legal problems and disrupt your company's social reputation.

Equip your team to deal with adversity

  • Clear team procedures and policies will lay the groundwork for a consistent and high-quality experience.
  • Regularly checking in with your staff and meetings after events help to gain insights into the team's experience with each situation
  • Demonstrate your adaptability and prioritization skills by learning from mistakes.

Fabvenues is an online travel company where hotel owners get more visibility, more leads, and more revenue. The website is easy to navigate for customers and clients with every amenity listed on it. A variety of payment modes, in addition to chat options, allows room for negotiation for both parties. In conclusion, rest assured that we take equal care of our partners and our customers.

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